So, I was sitting around “Casa de Gordo” the other evening,
a cold Tree Frog Ale sitting on the sideboard, Barney Fife pontificating on the
teevee, thumbing through my copy of the Rick
Johnson Reader. Suddenly it struck me – the “final solution” to the music
industry’s woes! Not some pie-in-the-sky scheme to separate music fans from
their hard-earned dollars, but rather a con that would make even the most jaded
Beltway lobbyist blush with envy.
Imagine along with me, if you will…a new, exciting and fresh
recording medium that would prompt music fans to ditch thousands of dollars
worth of CDs to repurchase their entire music collections all over again! A new, ahem…‘record,’ if you will…a medium that
would eliminate all but a small percentage of digital piracy. A medium that is
portable (to an extent), with sound quality like angels serenading you to sleep
each night with celestial lullabies, one that would provide a healthy kick
start to the label’s bottom lines, rescue the recording industry from
obsolescence, and maybe make musicians a buck or two to pay the rent with.
The medium that I’m talking about, gentle readers, is Vinyl.
Yup, that kind of Vinyl, as in Vinyl record albums, i.e. shiny slabs o’ black
plastic with grooves carved into them by some noble craftsman. You all know
what I’m talking about – Vinyl, the beloved medium of audiophiles that was
butchered by the major labels back during the ‘80s? The cruel music biz Dons in
their executive suites issued the contract, and the boys in production carried
out the hit, while the gals over in marketing glad-handed the fix with the
press and politicos. The bean-counters over in finance tallied up the dollars
from new CD sales while the Dons, in their silk-suits, sipped Cognac and
laughed all the way to the bank…until 1999, that is....
Like most things attempted by the major labels, however,
they botched the hit and Vinyl managed to get away, scarred but alive, disappearing
to someplace safe (England).
Sure, the conspiracy-minded among us believed Vinyl had survived all along.
There were signs through the years…punk 45s that would pop up mysteriously in
specialty music shops, import albums would silently cross the border and take
their place among our record collections. Some of the loony-tunes on the fringe
of the industry believed that the whole hit on Vinyl had been a scam from the
beginning, the biz just waiting to bring the medium back from ‘retirement.’
Either way, after nearly two decades out of the spotlight, Vinyl is tan, rested
and ready to re-take its rightful place as the recording medium of choice for
music fans everywhere.
In some twisted, semi-logical way, it makes perfect sense.
At least one of the “Four Families” of the recording industry – Sony – has its
fingers all over the hardware racket. Surely they could dig their turntable
schematics out of mothballs, blow off the dust and start production on a new
generation of record players. The other labels could toss caution to the wind,
throw a few interns into the vaults and see what they come out with.
CD-pressing plants, largely owned by the labels, could be re-fitted to
manufacture Vinyl records and savvy lobbyists could probably coerce a few tax
breaks out of an always-eager Congress to pay for the entire changeover.
The labels could simply start all over again, in the
beginning, turning the clock back to 1955. They could begin by releasing
classic Elvis Presley, Chuck Berry and Rick Nelson songs as 45 singles to gauge
public interest and whet the cultural appetite. Hell, if the kids like Justin
Timberlake, they’ll love Presley, who has more soul in his pinkie finger than
Timberlake has in his entire body…and Elvis doesn’t sing like a girl, either!
Rap fans would naturally gravitate towards Chuck Berry…the legendary singer’s
career rap sheet makes 50 Cent look like a choir boy! Nelson could become a
teen idol again, some 22 years after his death.
Once the hook has been thrown in the water, the labels could
bring their big guns out of the vaults – The British Invasion! This time, they can
do it right, and forget about all of that embarrassing Pat Boone and whitebread
pop that came between ‘E’ and the Beatles…just jump straight into the Brit-band
years. Forget about Radiohead, what about the Who? The Beatles, the Rolling
Stones, the Kinks, the Animals, Freddy & the Dreamers…the list of top-notch
musicians from the era is seemingly endless. And in a couple of years, after
fans have purchased all of their favorite British Invasion bands on 180-grain
virgin Vinyl albums, the labels can roll out Bob Dylan, the Byrds, Peter Paul
and freakin’ Mary, and relive the folk-rock boom of the mid-60s all over again.
Even if the labels release big chunks of albums during a
comparatively short period of time (i.e. reissue all of the British Invasion
albums during the summer of ’09), they still have almost 50 years of music to
sort through and sell, lots of gems to market to an eager record-buying public.
After The British Invasion and the folk-rock stuff they could do a year-long
tribute to the psychedelic era…Jefferson Airplane, Love, the Grateful Dead,
Quicksilver Messenger Service, Moby Grape, Blue Cheer…something for everybody
in the label’s new world re-order!
Yes, the conversion to Vinyl makes sense…dollars and cents,
that is! It would cost the labels little or nothing to get back into the Vinyl
game. After all, all of these old records were originally made 25 – 50 years
ago, the cost of recording and production long since recouped and/or written
off. If the labels begin releasing new titles exclusively on Vinyl and
digitally through iTunes (or whatever retailer Doug Morris decides to support)
and ditched the CD format altogether, piracy issues would all but disappear.
New jobs would be created in the manufacturing sector, cranking out PVC for
record production. Recording industry jobs would be saved, money would be made,
and most importantly, the Dons of the Four Families would actually earn their
obscene paychecks for a change.
And if this doesn’t work, they can always go back to mono....